There are over 5000 Kindle categories in the Amazon Kindle->eBooks store. When readers browse through these categories, they only get to view the first 100 ebooks listed in them. Amazon simply hides the rest away.

Your goal is not only to make it to the Amazon Kindle bestseller list (top 100), but to position your ebook on the front page of the bestseller list (top 50). That way, you achieve maximum visibility to increase sales and boost your Amazon income.

One may wonder then, what are the least competitive Amazon kindle categories?

In a previous post we only looked at the competitiveness of the 31 main Kindle categories, but let’s push it a bit further and consider the whole 5000 Amazon book categories in this study! Pretty ambitious right?

I should state at this point that we are focusing on the Kindle->ebooks category, not the Books category which lists Kindle, paperback, hardcover and audibles altogether.

Let’s get right into it! As usual, I will be relying on the data gathered by Kindle Ranker

The winner of the top 100 least competitive categories in the Kindle store is: Kindle eBooks -> Humor & Entertainment -> Activities, Puzzles & Games -> Science Fiction & Fantasy Gaming -> Werewolf

The number of sales to reach not only the front page of the bestseller list, but the top bestseller list is exactly 0. Yes you read me correctly. You have zero competition in this category.

The second best news is that there are currently 35 other categories just like this one:

You may need to contact KDP support to get listed on these categories, however, because they are nowhere to be found on the KDP dashboard when publishing your book. Obviously it is well worth the trouble since you will get a considerable headstart over everyone else.

The top 100 least competitive kindle bestseller lists

If you do not want to meddle with the 35 empty categories listed above, take a look at the book categories listed below. For each category, you get the number of sales needed in order to top, either the bestseller or the 50th book listed. We focus on the 50th book because it is the gateway to the front page of the bestseller list, which should be your immediate goal:

“That’s great” you say. “Let’s get cracking with the marketing phase!”

Yes, I am all with you, but what good is it to be on the bestseller list of a category that nobody cares about I ask you?

You can be the bestseller of the Kindle eBooks -> Children’s eBooks -> Sports & Outdoors -> Gymnastics, if it’s to get less than $100 a month, then it’s probably not worth it.

You want an Amazon book category with an active readership community to garantee a regular sales flow. Kindle Ranker estimates this quantity called category’s popularity using the median volume sale.

The median volume sale is simply the monthly sales revenue to expect when listing your book in a given category at the median price.

Below is a list of the 100 least competitive categories with monthly volume sales higher than $1000:

If you list your book in any of these categories at the median price displayed, you will sell on average at least $1000 a month, which is not bad given the small effort to push your book to the bestseller list. Indeed, all the categories in the table below only require 1 sale a day to break to the front page of the bestseller list

Cheers,

Alex from KR